Donna Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her idea include the installation of a new lighting system and increased display space that will add $27,600 in fixed costs to the $272,000 currently spent. In addition, Donna is proposing that a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Donna's ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety. (a) (b) Compute the current break-even point in sales units, and compare it to the break-even point in sales units if Donna's ideas are implemented. (Round answers to 0 decimal places, e.g. 5,275.) Current break-even point New break-even point pairs of shoes pairs of shoes

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Chapter3: Cost-volume-profit Analysis
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Donna Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas
include the installation of a new lighting system and increased display space that will add $27,600 in fixed costs to the
$272,000 currently spent. In addition, Donna is proposing that a 5% price decrease ($40 to $38) will produce a 20% increase in sales
volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Donna's ideas but
concerned about the effects that these changes will have on the break-even point and the margin of safety.
(a)
(b)
Compute the current break-even point in sales units, and compare it to the break-even point in sales units if Donna's ideas are
implemented. (Round answers to 0 decimal places, e.g. 5,275.)
Current break-even point
New break-even point
pairs of shoes
pairs of shoes
Transcribed Image Text:Donna Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $27,600 in fixed costs to the $272,000 currently spent. In addition, Donna is proposing that a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Donna's ideas but concerned about the effects that these changes will have on the break-even point and the margin of safety. (a) (b) Compute the current break-even point in sales units, and compare it to the break-even point in sales units if Donna's ideas are implemented. (Round answers to 0 decimal places, e.g. 5,275.) Current break-even point New break-even point pairs of shoes pairs of shoes
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