Downhill Boards (DB), a producer of snow boards, isevaluating a new process for applying the finish to its snowboards. Durable Finish Company (DFC) has offered to apply thefinish for $170,000 in fixed costs and a unit variable cost of $0.65.Downhill Boards currently incurs a fixed annual cost of $125,000and has a variable cost of $0.90 per unit. Annual demand for thesnow boards is 160,000.(a) Calculate the annual cost of the current process used atDownhill Boards.(b) Calculate the annual cost if Durable Finish Companyapplies the finish.(c) Find the indifference point for these two alternatives.(d) How much of a change in demand is needed to justifyoutsourcing the process?

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
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Downhill Boards (DB), a producer of snow boards, is
evaluating a new process for applying the finish to its snow
boards. Durable Finish Company (DFC) has offered to apply the
finish for $170,000 in fixed costs and a unit variable cost of $0.65.
Downhill Boards currently incurs a fixed annual cost of $125,000
and has a variable cost of $0.90 per unit. Annual demand for the
snow boards is 160,000.
(a) Calculate the annual cost of the current process used at
Downhill Boards.
(b) Calculate the annual cost if Durable Finish Company
applies the finish.
(c) Find the indifference point for these two alternatives.
(d) How much of a change in demand is needed to justify
outsourcing the process?

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