You are a pricing manager for a cell phone com- pany. You have two types of customers with differ- ent demand curves for your service. The demand curves for an individual customer from each group for hours of talk time per month are and as much as possible from the Type B cus- tomers given that they have the option to pur- chase your first plan (it might help to graph the problem). Each of the plans on the menu must offer a maximum number of hours of talk time per month for a fixed monthly fee. (Hint: You can extract all the consumer surplus Type A customer: P = 10 – 2Q

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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You are a pricing manager for a cell phone com-
pany. You have two types of customers with differ-
ent demand curves for your service. The demand
curves for an individual customer from each group
for hours of talk time per month are
and as much as possible from the Type B cus-
tomers given that they have the option to pur-
chase your first plan (it might help to graph
the problem). Each of the plans on the menu
must offer a maximum number of hours of
talk time per month for a fixed monthly fee.
(Hint: You can extract all the consumer surplus
Type A customer: P = 10 – 2Q
Transcribed Image Text:You are a pricing manager for a cell phone com- pany. You have two types of customers with differ- ent demand curves for your service. The demand curves for an individual customer from each group for hours of talk time per month are and as much as possible from the Type B cus- tomers given that they have the option to pur- chase your first plan (it might help to graph the problem). Each of the plans on the menu must offer a maximum number of hours of talk time per month for a fixed monthly fee. (Hint: You can extract all the consumer surplus Type A customer: P = 10 – 2Q
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