Dr. Good wants to help his patients be healthy. In the past, he has allowed them to come into the office for free healthcare screenings and tests. He now has the opportunity to provide free full-body CT scans and full gene mapping. The CT scan would normally cost about $4,000 and the gene mapping about $10,000. He is not certain whether he should offer these new services. Most of the preventive tests and immunizations that he administered in the past were inexpensive but produced significant benefits. He thinks many of his patients would take advantage of the new tests, but is it the right thing to do? Discussion Questions 1. How is this an example of diminishing returns in healthcare?

Dr. Good wants to help his patients be healthy. In the past, he has allowed them to come into the office for free healthcare screenings and tests. He now has the opportunity to provide free full-body CT scans and full gene mapping. The CT scan would normally cost about $4,000 and the gene mapping about $10,000. He is not certain whether he should offer these new services. Most of the preventive tests and immunizations that he administered in the past were inexpensive but produced significant benefits. He thinks many of his patients would take advantage of the new tests, but is it the right thing to do? Discussion Questions 1. How is this an example of diminishing returns in healthcare?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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