Eastern Motors Auto Dealership wanted to estimate the average CLV over a 5 year time horizon of a customer who purchases a new vehicle. The average vehicle sells for $27,548 and has a margin of 6%. Based on historical averages, 80% of people buying a new vehicle at Eastern will return for service 8 times over the next 5 years. Though it varies considerably, Eastern generates approximately $89 in margin on each service visit after accounting for parts and direct labor costs. Not including service, what is the average dollar margin for each new vehicle sold?

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter3: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 8EB: Shonda & Shonda is a company that does land surveys and engineering consulting. They have an...
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Question 1
Eastern Motors Auto Dealership wanted to estimate the average CLV over a 5 year time
horizon of a customer who purchases a new vehicle. The average vehicle sells for $27,548
and has a margin of 6%. Based on historical averages, 80% of people buying a new vehicle
at Eastern will return for service 8 times over the next 5 years. Though it varies
considerably, Eastern generates approximately $89 in margin on each service visit after
accounting for parts and direct labor costs.
Not including service, what is the average dollar margin for each new vehicle
sold?
O Question 2
Eastern Motors Auto Dealership wanted to estimate the average CLV over a 5 year time
horizon of a customer who purchases a new vehicle. The average vehicle sells for $25,361
and has a margin of 8%. Based on historical averages, 81% of people buying a new vehicle
at Eastern will return for service 7 times over the next 5 years. Though it varies
considerably, Eastern generates approximately $99 in margin on each service visit after
accounting for parts and direct labor costs.
What is the 5 year value of the service component of a customer who returns
to Eastern Motors for servicing their vehicle?
Transcribed Image Text:Question 1 Eastern Motors Auto Dealership wanted to estimate the average CLV over a 5 year time horizon of a customer who purchases a new vehicle. The average vehicle sells for $27,548 and has a margin of 6%. Based on historical averages, 80% of people buying a new vehicle at Eastern will return for service 8 times over the next 5 years. Though it varies considerably, Eastern generates approximately $89 in margin on each service visit after accounting for parts and direct labor costs. Not including service, what is the average dollar margin for each new vehicle sold? O Question 2 Eastern Motors Auto Dealership wanted to estimate the average CLV over a 5 year time horizon of a customer who purchases a new vehicle. The average vehicle sells for $25,361 and has a margin of 8%. Based on historical averages, 81% of people buying a new vehicle at Eastern will return for service 7 times over the next 5 years. Though it varies considerably, Eastern generates approximately $99 in margin on each service visit after accounting for parts and direct labor costs. What is the 5 year value of the service component of a customer who returns to Eastern Motors for servicing their vehicle?
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