Economies of scope
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117- A high market share gives a firm which of the following advantages?
- Economies of scope
- Greater brand recognition
- Greater bargaining power for buyers
- Minimize threat of substitutes
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- Explanation it correctly Q)Which of the following factors can be a source of market power? Group of answer choicesThere are a large number of competitors in the market.There exist economies of scale in production that prevent competitorsfrom coexisting.The firm's Lerner index is equal to zero.The government prosecutes firms found to be colluding2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance 2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance Also explain how you can utilize this data to change consumers’ attitude towards the brand? Also explain how you can utilize this data to change consumers’…CASE 1 - Lenovo: Understanding Customers and Building Profitable Relationships Lenovo is a brand that has widely differentiated and has not depended upon a solitary class of items or administrations for its extension. The key for Lenovo has been to furnish the business sector with a wide mixed bag of technology driven products to satisfy their separate aspirations. This development has been focused around a broad research and investigation of approaching needs of its clients and distinguishing a need even before it exists, which makes an unedifying dependability and dependence among clients and customers. It has offered machines, and continually enhanced them at consistent interims, and wandered into working frameworks, and giving changes on them consistently keeping the pace alongside the business sector. Lenovo's marketers spend a great deal of time thinking about customers and their buying behavior. The company highly values the input of its customers and tracks it accordingly. By…
- CASE 1 - Lenovo: Understanding Customers and Building Profitable Relationships Lenovo is a brand that has widely differentiated and has not depended upon a solitary class of items or administrations for its extension. The key for Lenovo has been to furnish the business sector with a wide mixed bag of technology driven products to satisfy their separate aspirations. This development has been focused around a broad research and investigation of approaching needs of its clients and distinguishing a need even before it exists, which makes an unedifying dependability and dependence among clients and customers. It has offered machines, and continually enhanced them at consistent interims, and wandered into working frameworks, and giving changes on them consistently keeping the pace alongside the business sector. Lenovo's marketers spend a great deal of time thinking about customers and their buying behavior. The company highly values the input of its customers and tracks it accordingly. By…Q 21 What are the two (2) most important times when a marketer wants possible customers to think about their products? Group of answer choices When talking with their neighbor about the local baseball team. When the customer encounters a problem which your product would solve. When shopping in a store which carries your product. When helping their children with their homework. All the time — we need customers to continually have our products in their minds.Q) Use the Multi-attribute model to explain how a marketing manager of MG can change consumer’s attitude towards company’s brand by; Capitalizing on Relative Advantage Strengthening Perceived Linkages Adding a New Attribute Influencing Competitor’s Ratings Use this comparison to strengthen your answer Attributes Importance Proton-SAGA MG- 5 Toyota – Yaris Comfort 6 7 9 10 Value for money 10 9 10 8 Styling 7 8 9 8 Road-Safety 9 9 9 7 Drive 6 7 8 8 Engine 5 7 8 10 Durability 8 6 7 10 Maintenance 4 5 5 7 Total 414 462 465
- Question 3: (7 marks) UK gym company Fast Fitness operates in over 100 countries, and Australia is being considered as a potential new market for Fast Fitness. As the marketing manager for Fast Fitness you have decided to research the Australian market. You have identified office workers in the two major cities of Sydney and Melbourne as your target market. Discuss two micro environments that may impact Fast Fitness in this market that you would consider when formulating your marketing strategies (250-300 words)TO: DUHA SAMI (EXEC DIR OF BUS OPERATIONS/MAINT), MUNA TAREK (LEAD TECHNICALSTAFF)FROM: EMILY JONES (SENIOR LEASING AGENT)SUBJECT: FEEDBACK ON PROPOSED MOBILE APPDATE: 11/17/22CC: NINA COOPER (CUSTOMER EXPERIENCE REP, FTS INC.)Duha and Muna,Thank you for taking up the request to add a mobile app, this is something that students are always askingabout when shopping for apartments. It is so good to know that the answer will be “yes we have one”, nolonger “we are planning to have one”.I do have a concern about the current design proposal as I understand it. It is not uncommon for us to havesubleases and we should have a way for those tenants to be able to use the app. I know we have thosesublease contracts stored in the system so hopefully it would not be too much work to have thefunctionality to link a request to a sublease contract not just the original lease.Cheers,EmilyTO: DUHA SAMI (EXEC DIR OF BUS OPERATIONS/MAINT)FROM: JOSH MASON (MAINTANCE LEAD)SUBJECT: PROBLEM WITH THE MOBILE…15 Macroenvironmental factors operate in the external environment. Question 15 options: True False
- Question 1a. Give two examples each of a functional product and an innovative product.b. Characterize functional/innovative products by choosing the appropriate adjective from the last column.Product CharacteristicLifecycle lengthFunctional ProductInnovative ProductChoose FromLong/ShortContribution marginHigh/LowProduct varietyLot/LittleForecast errorsLarge/SmallStockout ratesHigh/LowForced end-of-season markdownsFrequent/RareOrder lead timeLong/Shortc. It is claimed that a supply chain has two functions: a physical function, and a market mediation function.Explain what these terms mean.d. Supply chains are generally of two types: physically efficient supply chains, and market responsive supply chains. What type of supply chain would be suitable for a functional product? Why?Question 2a. How do demand variability and lead time impact a firms inventory levels?Consider a firm redesigning its logistics network. What are the advantages to having a small number ofcentrally located (large)…1.Adverse government policies, entry of new competitors, and shifting tastes of buyers are characteristic of which of the following? Question 11 options: A) strengths B) threats C) opportunities D) weaknesses 2 Danny needed a television and had rounded his decision down to three potential options. He began to compare these. What stage of the consumer decision-making process did this occur at? A)cognitive dissonance B)information search C)Consideration stage D)evaluation of alternativesQuestion 1: You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Fishbein Multi-attribute model to perform comparison on different attributes of the product against its competitors. Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort Value for money Styling Road-Safety Drive Engine Durability Maintenance Also explain how you can utilize this data to change consumers’ attitude towards the brand on the basis of theories discussed in class?