a simple proposal for developing a new product for a specific target market by following the steps in the new product development process. The proposal should have a maximum of 1000 words with a word-flexibility of more or less of10 percent. Reference: Philip Kotler, Gary Armstrong, John Saunders & Veronica Wong, New Product Development Process, Principles of Marketing, Second European Edition, Prentice Hall Europe, pp.606-625 The points are distributed over content, language, presentation. Plagiarism policy of the College will be applied. 20 percent of similarity or more
a simple proposal for developing a new product for a specific target market by following the steps in the new product development process. The proposal should have a maximum of 1000 words with a word-flexibility of more or less of10 percent. Reference: Philip Kotler, Gary Armstrong, John Saunders & Veronica Wong, New Product Development Process, Principles of Marketing, Second European Edition, Prentice Hall Europe, pp.606-625 The points are distributed over content, language, presentation. Plagiarism policy of the College will be applied. 20 percent of similarity or more
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Prepare a simple proposal for developing a new product for a specific target market by following the steps in the new product development process. The proposal should have a maximum of 1000 words with a word-flexibility of more or less of10 percent.
Reference: Philip Kotler, Gary Armstrong, John Saunders & Veronica Wong, New Product Development Process, Principles of Marketing, Second European Edition, Prentice Hall Europe, pp.606-625
The points are distributed over content, language, presentation.
Plagiarism policy of the College will be applied. 20 percent of similarity or more
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