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V. Elaborate on the purpose and the limitation of three marketing audit tools..,.
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- 10- Sales organization consists of human beings or persons working together to effectively market products manufactured by the firm or the products purchased for resale. From the following, analyze the statement which is not relevant to the sales organization. a. A sales organization has a number of departments b. Systematic execution of plans is not possible in a sales organization c. It is a foundation for effective sales planning and sales policies d. It has a planned and well-coordinated structureSECTION B: Burger King (BK) is thinking of adding a jerked chicken sandwich to its menu. It wants to take the fight to expand its menu offering. It has now come up with a formulation, and they want to find out if consumers would like this new sandwich before adding it to the menu. To provide the answer, they want to find out whether consumers believe that the jerked chicken taste is authentic and flavourful enough. You have been asked to assist BK to conduct suitable market research. Question 4 Explain, with justification, which type of data you would recommend that BK collect for their research, (Primary or Secondary).c. Discuss the benefits of conducting a regular and systematic marketing audit.
- SECTION B: Burger King (BK) is thinking of adding a jerked chicken sandwich to its menu. It wants to take the fight to expand its menu offering. It has now come up with a formulation, and they want to find out if consumers would like this new sandwich before adding it to the menu. To provide the answer, they want to find out whether consumers believe that the jerked chicken taste is authentic and flavourful enough. You have been asked to assist BK to conduct suitable market research. Question 5 Advise BK on the specific type of research method that you would utilize, and how you would go about carrying it out. (NB: Questionnaires are not research methods)6 Explain ethical standards and consumer rights and responsibilities - Explain what are the ethical standards that cover• Privacy, confidentiality and security of customer information• Disclosure of material facts, conflict of interest and referrals• Price guide recommendationsIn your report be aware we are not looking for the legislation that governs these behaviours but rather the ethical principles and considerations you should consider when dealing with those issues.5) A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives. A) competitor B) market C) public D) intermediary
- To qualify as a trade secret, the item must be: Group of answer choices a. disclosed to an employee by a key employee b. a marketing list c. something no one else can figure out d. both kept secret and of value to the organizationWhich one of the following statements is correct concerning the concept of materiality?(1) Materiality is determined by reference to guidelines established by the AICPA.(2) Materiality depends only on the dollar amount of an item relative to other itemsin the financial statements.(3) Materiality depends on the nature of an item rather than the dollar amount.(4) Materiality is a matter of professional judgment84. One reason for developing ________ is that the firm must be nimble in responding to bad publicity resulting from product tampering or failure, ethical or legal misconduct of an officer, or some other aspect of operation that garners bad press. A. Mission statements B. Forecasting C. Press releases D. Contingency plans E. Alternative company names 85. Every marketing plan includes an implementation element. These are sometimes called ________. A. Strategic plans B. Marketing programs C. Value propositions D. Action plans E. Marketing channels 86. Implementation elements, or action plans, should include ________. A. Timing B. A way to measure results C. The identity of the responsible person D. The identification of resources needed E. All of these 87. One part of a marketing plan should identify what to do if things go wrong. This section is called ________. A. Contingency planning B. Strategic planning C. Marketing metrics D. Action plans E. Marketing…
- Suppose menu messageQ&A notifications account_circle Business FinanceQ&A LibraryYou have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it. You have just been employed as the New chief executive officer of a medium sized company that is listed on the Ghana stock exchange. At the maiden board meeting,the chairman advised you and your management team to avoid what he termed as "Agency Problem" Explain the term "agency proAm blem " and identify (4) way by which shareholders can deal with it.…Identify the types of auditreports that can be issued whenan unqualified opinion is notjustifiedYou have been living in Melbourne for several years now and you feel that there may be an opportunity to import a range of products from your home country, that could be marketed into regional Victoria. You have met already with your local bank manager who demanded that you submit a business plan. As part of the latter plan you need to investigate whether the business opportunity is feasible, hence you decide to carry out some research. Question 1: Explain which of the following research methods (causal, descriptive or exploratory research) you decide to use and justify your decision Question 2: Decide which particular research instrument (i.e. interview, survey, observation) you will use and why. Question 3: Design a questionnaire of 10 questions in at least two sections EXCLUDING any demographic questions such as gender, age, etc.