You have been living in Melbourne for several years now and you feel that there may be an opportunity to import a range of products from your home country, that could be marketed into regional Victoria. You have met already with your local bank manager who demanded that you submit a business plan. As part of the latter plan you need to investigate whether the business opportunity is feasible, hence you decide to carry out some research. Question 1: Explain which of the following research methods (causal, descriptive or exploratory research) you decide to use and justify your decision Question 2: Decide which particular research instrument (i.e. interview, survey, observation) you will use and why. Question 3: Design a questionnaire of 10 questions in at least two sections EXCLUDING any demographic questions such as gender, age, etc.

You have been living in Melbourne for several years now and you feel that there may be an opportunity to import a range of products from your home country, that could be marketed into regional Victoria. You have met already with your local bank manager who demanded that you submit a business plan. As part of the latter plan you need to investigate whether the business opportunity is feasible, hence you decide to carry out some research. Question 1: Explain which of the following research methods (causal, descriptive or exploratory research) you decide to use and justify your decision Question 2: Decide which particular research instrument (i.e. interview, survey, observation) you will use and why. Question 3: Design a questionnaire of 10 questions in at least two sections EXCLUDING any demographic questions such as gender, age, etc.

Purchasing and Supply Chain Management

6th Edition

ISBN:9781285869681

Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson

Chapter6: Category Strategy Development

Section: Chapter Questions

Problem 7DQ

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