ElegantWood is a manufacturer of modern style furniture and accessories. It considers two online suppliers to purchase its main raw material wood. Both online suppliers provide a similar price and shipping rate. Their service levels and lead times are also similar. However, they have a quite different charging structures. The first online supplier charges 5 percent commission on the market price of wood while the second online supplier requires a subscription fee of $10 million as an up-front payment for a 2-year period. The second online supplie also charges a commission of 1 percent on the market price of wood. Even though ElegantWood spends about $150 million on the purchase of wood each year, this amount varies depending on utilization. Production manager thinks that the next year's utilization will potentially be high and keep the wood spending at $150 million level. However, he also predicts that there is a 25 percent chance that the spending will drop by 10 percent. For the second year, he assumes that the spending level will stay where it was in the first year with a

Cornerstones of Cost Management (Cornerstones Series)
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Chapter18: Pricing And Profitability Analysis
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Problem 14E: Many different businesses employ markup on cost to arrive at a price. For each of the following...
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ElegantWood is a manufacturer of modern style furniture and accessories. It considers two online suppliers to
purchase its main raw material wood. Both online suppliers provide a similar price and shipping rate. Their
service levels and lead times are also similar. However, they have a quite different charging structures. The first
online supplier charges 5 percent commission on the market price of wood while the second online supplier
requires a subscription fee of $10 million as an up-front payment for a 2-year period. The second online supplier
also charges a commission of 1 percent on the market price of wood. Even though ElegantWood spends about
$150 million on the purchase of wood each year, this amount varies depending on utilization. Production
manager thinks that the next year's utilization will potentially be high and keep the wood spending at $150
million level. However, he also predicts that there is a 25 percent chance that the spending will drop by 10
percent. For the second year, he assumes that the spending level will stay where it was in the first year with a
probability of 0.5 and it will drop by another 10 percent with a probability of 0.5. Assuming a discount rate of 35
percent and all costs are incurred at the beginning of each year, please construct a decision tree and
calculate what the net present value of total cost incurred will be if ElegantWood selects the first online supplier
for the purchase of wood. (Please type your answer into the box below just as a number without any unit and
decimal point.)
Answer:
Transcribed Image Text:ElegantWood is a manufacturer of modern style furniture and accessories. It considers two online suppliers to purchase its main raw material wood. Both online suppliers provide a similar price and shipping rate. Their service levels and lead times are also similar. However, they have a quite different charging structures. The first online supplier charges 5 percent commission on the market price of wood while the second online supplier requires a subscription fee of $10 million as an up-front payment for a 2-year period. The second online supplier also charges a commission of 1 percent on the market price of wood. Even though ElegantWood spends about $150 million on the purchase of wood each year, this amount varies depending on utilization. Production manager thinks that the next year's utilization will potentially be high and keep the wood spending at $150 million level. However, he also predicts that there is a 25 percent chance that the spending will drop by 10 percent. For the second year, he assumes that the spending level will stay where it was in the first year with a probability of 0.5 and it will drop by another 10 percent with a probability of 0.5. Assuming a discount rate of 35 percent and all costs are incurred at the beginning of each year, please construct a decision tree and calculate what the net present value of total cost incurred will be if ElegantWood selects the first online supplier for the purchase of wood. (Please type your answer into the box below just as a number without any unit and decimal point.) Answer:
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