entering

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 10DRQ
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International market entry and development involves the key decisions of identifying a
market, the key decisions of entering the market, how to enter the market and building a
permanent position in the chosen market. Consider the market entry process and evaluate
the various options available to organisations who wish to establish their international
operations.

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