Vizinex RFID is a company that designs, develops and manufactures RFID tags. The most common example of this is probably an ID badge that you use to open a door. Vizinex has been in business for about six years.The company serve a very broad range of customers. Virtually anything can have an RFID tag. When they started the company, it was very small. They are facing a problem of brand equity. They knew it was important that they enable customers to find them. So, they are finding the solutions or any firm that provides them an altitude in terms of brand equity. Question: Suppose you are hired for a project to manage the brand building of the company. How will you do and why?
Vizinex RFID is a company that designs, develops and manufactures RFID tags. The most common example of this is probably an ID badge that you use to open a door. Vizinex has been in business for about six years.The company serve a very broad range of customers. Virtually anything can have an RFID tag. When they started the company, it was very small. They are facing a problem of brand equity. They knew it was important that they enable customers to find them. So, they are finding the solutions or any firm that provides them an altitude in terms of brand equity. Question: Suppose you are hired for a project to manage the brand building of the company. How will you do and why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Vizinex RFID is a company that designs, develops and manufactures RFID tags. The most
common example of this is probably an ID badge that you use to open a door. Vizinex has been
in business for about six years.The company serve a very broad range of customers. Virtually
anything can have an RFID tag. When they started the company, it was very small. They are
facing a problem of brand equity. They knew it was important that they enable customers to find them. So, they are finding the solutions or any firm that provides them an altitude in terms of brand
equity.
Question:
Suppose you are hired for a project to manage the brand building of the company. How will
you do and why?
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