ETFs are the most popular investment instruments for individual and institutional investors. You are interviewing with a FinTech firm that creates bond ETFs. Make a pitch for how you will design Bond ETFs that offer something unique and that are able to stand out in the crowd given the proliferation of bonds ETFs in the market.  Keep in mind that bond values depend on (a) the promised payments (coupon and maturity), (b) indenture and structured provisions,

Intermediate Financial Management (MindTap Course List)
13th Edition
ISBN:9781337395083
Author:Eugene F. Brigham, Phillip R. Daves
Publisher:Eugene F. Brigham, Phillip R. Daves
Chapter20: Hybrid Financing: Preferred Stock, Warrants, And Convertibles
Section: Chapter Questions
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ETFs are the most popular investment instruments for individual and institutional investors. You are interviewing with a FinTech firm that creates bond ETFs. Make a pitch for how you will design Bond ETFs that offer something unique and that are able to stand out in the crowd given the proliferation of bonds ETFs in the market. 

Keep in mind that bond values depend on (a) the promised payments (coupon and maturity), (b) indenture and structured provisions,

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