Eva Green is the director of Epic Systems Corporate, healthcare software company. In three months, a proposal is due for an electronic health record (EHR) system for Mercy Health Partners. For several years, Epic Systems Corporate has been developing new data mining system, a critical component in an EHR system that would be superior to any EHR currently on the market. However, progress in research and development has been slow, and Eva is unsure whether her staff can produce the data mining system in time. If they succeed in developing the data mining system (probability ), there is an excellent chance (probability ) that Epic System Corporate will win the $1 million contract from Mercy Health Partners. If they do not, there is a small chance (probability ) that she will still be able to win the same contract with an alternative but inferior EHR that has already been developed. If Eva continues the project, she must invest $200,000 in R&D. In addition, making a proposal (which she will decide whether to do after seeing whether the R&D is successful) requires developing a prototype data mining system at an additional cost. This additional cost is $50,000 if R&D is successful (so that she can develop the new EHR system), and it is $40,000 if R&D is unsuccessful (so that she needs to go with the older EHR system). Finally, if Eva wins the contract, the finished product will cost an additional $150,000 to produce. (1) Develop a decision tree (without Precisiontree) that can be used to solve Eva’sproblem. You can assume in this part of the problem that she is using EMV (of her net profit) as a decision criterion. Build the tree so that she can enter any values for p1 ,p2 , and p3 (in input cell) and automatically see her optimal EMV and optimal strategy from the tree.   (2) If p2=0.8 and p3=0.1 , what value of p1 makes Eva indifferent between abandoning the project and going ahead with it?   (3) How much would Eva benefit if she knew for certain that Mercy would guarantee her the contract? (This guarantee would be in force only if she were successful in developing the system.) Assume p1=0.4 , p2=0.8, and p3=0.1   (4) Suppose now that this is relatively big project for Eva. Therefore, she decides to use expected utility as her criterion, with an exponential utility function. Using some trial and error, see which risk tolerance changes her initial decision from “go ahead” to “abandon” when p1=0.4 , p2=0.8, and p3=0.1 .

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Eva Green is the director of Epic Systems Corporate, healthcare software company. In three months, a proposal is due for an electronic health record (EHR) system for Mercy Health Partners. For several years, Epic Systems Corporate has been developing new data mining system, a critical component in an EHR system that would be superior to any EHR currently on the market. However, progress in research and development has been slow, and Eva is unsure whether her staff can produce the data mining system in time. If they succeed in developing the data mining system (probability ), there is an excellent chance (probability ) that Epic System Corporate will win the $1 million contract from Mercy Health Partners. If they do not, there is a small chance (probability ) that she will still be able to win the same contract with an alternative but inferior EHR that has already been developed.

If Eva continues the project, she must invest $200,000 in R&D. In addition, making a proposal (which she will decide whether to do after seeing whether the R&D is successful) requires developing a prototype data mining system at an additional cost. This additional cost is $50,000 if R&D is successful (so that she can develop the new EHR system), and it is $40,000 if R&D is unsuccessful (so that she needs to go with the older EHR system).

Finally, if Eva wins the contract, the finished product will cost an additional $150,000 to produce.

(1) Develop a decision tree (without Precisiontree) that can be used to solve Eva’sproblem. You can assume in this part of the problem that she is using EMV (of her net profit) as a decision criterion. Build the tree so that she can enter any values for p1 ,p2 , and p3 (in input cell) and automatically see her optimal EMV and optimal strategy from the tree.

 

(2) If p2=0.8 and p3=0.1 , what value of p1 makes Eva indifferent between abandoning the project and going ahead with it?

 

(3) How much would Eva benefit if she knew for certain that Mercy would guarantee her the contract? (This guarantee would be in force only if she were successful in developing the system.) Assume p1=0.4 , p2=0.8, and p3=0.1

 

(4) Suppose now that this is relatively big project for Eva. Therefore, she decides to use expected utility as her criterion, with an exponential utility function. Using some trial and error, see which risk tolerance changes her initial decision from “go ahead” to “abandon” when p1=0.4 , p2=0.8, and p3=0.1 .

Deciding whether to develop an EHR system for Mercy
3
Input parameters
R&D cost
Protatyping cost
6
Production cost
7
Revenue from contract
9
Probabilities
10
Successful development pl
Winning contract if success p2
Winning contract if failure p3
11
12
13
14
15
16
17
Transcribed Image Text:Deciding whether to develop an EHR system for Mercy 3 Input parameters R&D cost Protatyping cost 6 Production cost 7 Revenue from contract 9 Probabilities 10 Successful development pl Winning contract if success p2 Winning contract if failure p3 11 12 13 14 15 16 17
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