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Evaluate a range of marketing strategies that can contribute to organization’s competitive advantage.
Step by step
Solved in 2 steps
- Explain the concept of a marketing mix and why firms must alter their marketing mix?analyse the factors to be taken into account in the development of a marketing planevaluates the relationship between: strategic intent, strategic assessment, strategic choice and their impact on the formulation of marketing strategy.
- describe .. How does strategic marketing address the needs of different customer segments?How can a company’s marketing organization identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?How can marketing managers effectively collaborate with other departments within their organization to achieve marketing goals?