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How can marketing managers effectively collaborate with other departments within their organization to achieve marketing goals?
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- Based on your own understanding, what is the difference between Marketing and Marketing management?How can a marketing audit help in identifying gaps in the organization's marketing strategy and customer experience?What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan?
- Why a well-written marketing plan is important?Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan?What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan? Please support your responses through examples.