Examine the image below.Considering both in depth interviews and focus groups, consider which marketing research method is the most adequate for qualitiative research in the case of the project in the image. Pacey's, a large department store company with outlets all over the UK and more than 5,000employees, would like to launch a "Wellness at Work" initiative. The initiative aims toprovide a range of free services to help improve employee wellbeing and morale. Forexample, the free services include health checks, financial consultations, as well as supporton improving relationships and lifestyles (e.g., stop smoking).To help plan for the initiative, the company would like to know more about employees'experiences and needs related to three main areas:Health and mental health wellbeingFinancial wellbeingRelationships and lifestylesYou have been selected to join a team of consultants to lead this project. Your team hasdecided to use qualitative research for this project.

Qualitative research - It is a type of market research that is used to comprehend concepts,…

Examine the image below. Considering both in depth interviews and focus groups, consider which marketing research method is the most adequate for qualitiative research in the case of the project in the image.

Examine the image below. Considering both in depth interviews and focus groups, consider which marketing research method is the most adequate for qualitiative research in the case of the project in the image.

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter10: Designing Organization Structure

Section: Chapter Questions

Problem 3ED

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Cousins Jeri Lynn DeBose, Tish Hoover, and Josephine (Joey) Parks looked forward to meeting up during the Christmas holidays to compare notes on the results of midyear teacher evaluations. All were public school teachers in districts scattered over the state. In the pressured search for new levels of teacher accountability demanded by legislators, the state department of education joined 16 other States in implementing a new teacher evaluation system. The goal is to hold teachers account-able for student learning progress in the classroom. Under the guidance of the National Council for Teacher Quality, criteria varies by State, but in most cases, 40 percent of each teacher's accountability score would be based on the principal's evaluation and ranking based on personal observation, 30 percent would be based on personal observation by a master teacher from outside the district, and the Other 30 percent would be based on student test score gains. The state department of education would set a performance goal each school district, and the principal would set a performance goal for each teacher. In preparation, the State conducted intensive training sessions for principals and designated master teachers who would conduct the evaluations based on four class observations per teacher. Officials used standardized achievement tests to derive value-added scores that measure student learning over the year. Teacher ratings were 1-5, with I am being the lowest and 5 representing near perfection. The publication of the first year's evaluations stirred interest and controversy, particularly among teachers who worried about the possible long-term effects on job retention and tenure. Now, with the first-year evaluations in hand, the three cousins pored over their experiences. The three represented different types of school systems within the state. Jeri Lynn worked for a metropolitan system in the state capital. The system included many low-income students whose first language was nor English, and several schools within the system were teetering on the brink of State takeover if improvement in student scores didn't materialize this school year. Tish worked in a county System dominated by upper-income residents, and Joey taught in the rural community in which all three grew up. The rural community had high unemployment, and a low percentage of graduates went on to college. As a result, the cousins came to the table with differing teaching experiences. "The numbers are all over the place," Jeri Lynn remarked as she studied the pages. "The whole system is flawed, and they need to make changes," Joey said. " It's too subjective. The principal and master teacher observations are subjective because there are personal factors that affect a true outcome." "Yeah, look at the numbers from your upper-income district," Jeri Lynn said to Tish. " How can 60 percent of the teachers score 5s?" Tish chuckled. "Yeah, lucky us. Our schools are overflowing with children from wealthy families. These are the kids who will apply to Ivy League schools. I can tell you that the principals are going to avoid confrontation on all fronts. No principal is going to give any indication that their students are receiving an education that's less than perfect, and that means cramming the rankings with 5s. They claim a higher level of motivation for students, and thus the selection of an elite team of educators. So with those pressures, I don't think we get personal feedback that IS accurate." "At the other end of the spectrum, we have my rural district," Joey said. "The big problem is that the principals know everyone and have longstanding relationships with everyone in the county, so I think scores are based on personal history. We could almost predict who would get high or low scores before the observations. For principals, it can go back as far as 'his daddy and my daddy hated each other in high school, and now I get to evaluate his daughter." "I think that in many cases, principals feel pressure to align scores with state expectations. The stare expected my district to have high scores and expected rural schools such as yours to be lower," Tish said. "But isn't that partially offset by lower goals for the rural school distracts responded Joey. "The key to the accountability system is the principal in each school," Jeri Lynn suggested. "With several of the schools in Metro teetering on the edge of state takeover by the end of the year, we had lots of strict principals who wanted to hold our feet to the fire with lower scores." "I thought the whole idea was to provide the teachers With feedback so that we would know the areas where we need improvement," Tish said. "The principals were supposed to conduct two observations in the fall and two more in the spring," Jeri Lynn said. think that's asking too much of them when they already have so much on their plates. I think a lot of them are skimping on their visits. know I only had one observation last semester, and I'm sure Mr. Talley just faked the second set of numbers. The master teachers make only two observations a year, which may be more objective but counts for less." "I'm wondering, too, how a principal measure performance in a course area outside his area of expertise, such as math," Joey said. "If the guy has a phobia about math, anything the teacher says or does is going to 100k brilliant—thus a 5." Tish and Jeri Lynn looked at each other and laughed. Maybe we picked the wrong subjects," Tish said. "My question is one of perception," Jeri Lynn said. "A large percentage of my students are ELL. That affects their scores. How do you measure a 3 in my situation against a 5 for Tish? At the end of the school year, little Carlos is thrilled that his reading in English has improved, but there's no Big Bang here. a slow steady improvement that may not actually show up in big strides for a couple of years." "So, the question is how do they create a system that is fair?" Tish asked. "And accurate," added Jeri Lynn. Is a 1-5 grading System by principals and master teachers a valuable part of a feedback control system for teachers? Why?
Cousins Jeri Lynn DeBose, Tish Hoover, and Josephine (Joey) Parks looked forward to meeting up during the Christmas holidays to compare notes on the results of midyear teacher evaluations. All were public school teachers in districts scattered over the state. In the pressured search for new levels of teacher accountability demanded by legislators, the state department of education joined 16 other States in implementing a new teacher evaluation system. The goal is to hold teachers account-able for student learning progress in the classroom. Under the guidance of the National Council for Teacher Quality, criteria varies by State, but in most cases, 40 percent of each teacher's accountability score would be based on the principal's evaluation and ranking based on personal observation, 30 percent would be based on personal observation by a master teacher from outside the district, and the Other 30 percent would be based on student test score gains. The state department of education would set a performance goal each school district, and the principal would set a performance goal for each teacher. In preparation, the State conducted intensive training sessions for principals and designated master teachers who would conduct the evaluations based on four class observations per teacher. Officials used standardized achievement tests to derive value-added scores that measure student learning over the year. Teacher ratings were I —5, with I am being the lowest and 5 representing near perfection. The publication of the first year's evaluations stirred interest and controversy, particularly among teachers who worried about the possible long-term effects on job retention and tenure. Now, with the first-year evaluations in hand, the three cousins pored over their experiences. The three represented different types of school systems within the state. Jeri Lynn worked for a metropolitan system in the state capital. The system included many low-income students whose first language was nor English, and several schools within the system were teetering on the brink of State takeover if improvement in student scores didn't materialize this school year. Tish worked in a county System dominated by upper-income residents, and Joey taught in the rural community in which all three grew up. The rural community had high unemployment, and a low percentage of graduates went on to college. As a result, the cousins came to the table with differing teaching experiences. "The numbers are all over the place," Jeri Lynn remarked as she studied the pages. "The whole system is flawed, and they need to make changes," Joey said. " It's too subjective. The principal and master teacher observations are subjective because there are personal factors that affect a true outcome." "Yeah, look at the numbers from your upper-income district," Jeri Lynn said to Tish. "How can 60 percent of the teachers score 5s?" Tish chuckled. "Yeah, lucky us. Our schools are overflowing with children from wealthy families. These are the kids who will apply to Ivy League schools. I can tell you that the principals are going to avoid confrontation on all fronts. No principal is going to give any indication that their students are receiving an education that's less than perfect, and that means cramming the rankings with 5s. They claim a higher level of motivation for students, and thus the selection of an elite team of educators. So with those pressures, I don't think we get personal feedback that IS accurate." "At the other end of the spectrum, we have my rural district," Joey said. "The big problem is that the principals know everyone and have longstanding relationships with everyone in the county, so I think scores are based on personal history. We could almost predict who would get high or low scores before the observations. For principals, it can go back as far as his daddy and my daddy hated each other in high school, and now I get to evaluate his daughter "I think that in many cases, principals feel pressure to align scores with state expectations. The stare expected my district to have high scores and expected rural schools such as yours to be lower," Tish said. "But isn't that partially offset by lower goals for the rural school distracts responded Joey. "The key to the accountability system is the principal in each school," Jeri Lynn suggested. "With several of the schools in Metro teetering on the edge of state takeover by the end of the year, we had lots of strict principals who wanted to hold our feet to the fire with lower scores." "l thought the whole idea was to provide the teachers With feedback so that we would know the areas where we need improvement," Tish said. "The principals were supposed to conduct two observations in the fall and two more in the spring," Jeri Lynn said. think that's asking too much of them when they already have so much on their plates. I think a lot of them are skimping on their visits. know I only had one observation last semester, and I'm sure Mr. Talley just faked the second set of numbers. The master teachers make only two observations a year, which may be more objective but counts for less." "I'm wondering, too, how a principal measure performance in a course area outside his area of expertise, such as math," Joey said. "If the guy has a phobia about math, anything the teacher says or does is going to 100k brilliant—thus a 5." Tish and Jeri Lynn looked at each other and laughed. Maybe we picked the wrong subjects," Tish said. "My question is one of perception," Jeri Lynn said. "A large percentage of my students are ELL. That affects their scores. How do you measure a 3 in my situation against a 5 for Tish? At the end of the school year, little Carlos is thrilled that his reading in English has improved, but there's no Big Bang here. a slow steady improvement that may not actually show up in big strides for a couple of years: "So, the question is how do they create a system that is fair?" Tish asked. "And accurate," added Jeri Lynn. What do you see as the major strengths and flaws in the feedback control system used in the schools in this scenario? What changes do you recommend to overcome the flaws?
In this case study, we explore the meticulous planning and execution of a charity fundraising gala to support a local nonprofit organization. The gala aimed to raise funds for underprivileged children's education and healthcare. The organizing team faced the task of coordinating a luxurious evening event, complete with entertainment, fine dining, and silent auctions, all while staying within a limited budget. They also had to secure sponsorships, promote the event effectively, and ensure that all proceeds went directly to the cause. The study examines how the team managed to achieve their goals by leveraging volunteer support, creative cost-saving measures, and building partnerships with local businesses. Question: How did the organizing team balance the desire for an upscale gala with the need to maximize funds for the charity, and what strategies can be adapted for similar fundraising events with limited resources?
develop a compensation package for 4 new job positions in the organization: Social media manager, Data analyst, Customer success manager and Cybersecurity specialist 1. In designing the Compensation Package 2. Justify the need for the chosen job positions 3. Justify the theories, policies, and procedures used and recommendations suggested
Students will be assigned to groups of 6 and each group is required to submit a PowerPointPresentation on any three (3) of the following workplace diversity issues:1. Gender2. Age3. Race4. LGBTQ5. Generation6. Disabled Workers7. HIV/Aids WorkersThe presentation should include:a. The importance of diversity management.b. Two possible effects of the issues identified on individuals if they are not effectivelymanaged.c. Two possible effects of the issues identified on organisations if they are noteffectively managed.d. Three (3) measures that can be taken by management to ensure that diversity issuesare effectively managed in the workplace.
FOR the company : Mitsubishi (elevators) for government buyers a. sketch the document depicting Job Analysis, Job Description and Man Specification for the front level salesperson and Director Sales b. Considering the continual rains situation for the front-end sales personnel, sketch ACMEE document c. Identify the factors pertaining to the company that influence i. Sales Force' Compensation Package for front-end salesperson ii. Sales Force' Motivational Plan for front-end salesperson
What Clayton M Christensen said about the power of the right stuff in his book "How will you measure your life"?
Compensation; Strategy; Market Value Jackson Supply Company is a publicly owned firm thatserves the medical supply needs of hospitals and large medical practices in six southeastern states.The firm has grown significantly in recent years as the areas it serves have grown. Jackson hasfocused on customer service and has developed an excellent reputation for speed of delivery andoverall quality of service. The company ensures that customer service is each manager’s main focusby making it count for 50% of the management bonus. The firm measures specific indicators of customer service monthly; progress toward these measures as well as others is used to determine eachmanager’s bonus. In the past several months, top management has noticed that although most managers are meeting or exceeding their customer service goals and receiving bonuses accordingly, thefirm’s stock price has been lagging while competitive firms’ stock prices have been rising steadily.Required What are the two most likely…
1) What is your opinion? "Forget it! We are not going to train our employees in first aid. Emergencies notwithstanding. I don't want a bunch of amateur doctors running around the company doing more harm than goo." Mary Vo Dinh, safety director for Gulf Coast Manufacturing, was getting nowhere trying to convince her boss that the company should have employees trained in first aid in the event of an emergency. "But John, we have had three hurricanes in just two years. Tornadoes are not uncommon here on the coast." I will repeat myself just one more time," said her boss, "No first-aid training." Who is right in this case? 2) What is your opinion? The city council members are in a real quandary about the request from International Plastics Corporation (IPC) to open a new plant on a 100 acre plot owned by the city. On one hand, the city needs the new jobs that the IPC plan would bring - badly. High unemployment is the city's mst serious problem, and every member of the city council ran on…
Salman the new factory manager noticed Maryam did not wear safety glasses whileperforming her tasks in the lab. Salman is a very strict manager and he has a zero tolerancepolicy when comes to safety compliance. He normally will call the non-compliance employee tohis office and give strong warning to strictly follow the safety rules.Later, Salman called Maryam and he could see that Maryam looks so worried. Instead ofshowing anger and disappointment, he started by explaining why he is so strict about safety. Heshared key concepts of safety compliance with her. Maryam apologized and promised that shewill follow the safety rules from then on. However, she actually really did not mean what shepromised and just wanted that conversation to be over.A few weeks later, she completely ignored the safety rules and went on with her usualways of not complying to the safety rules. She thinks that nothing will happen whether she followsthe rules or not as she has been working in the company for 7…
Salman the new factory manager noticed Maryam did not wear safety glasses whileperforming her tasks in the lab. Salman is a very strict manager and he has a zero tolerancepolicy when comes to safety compliance. He normally will call the non-compliance employee tohis office and give strong warning to strictly follow the safety rules.Later, Salman called Maryam and he could see that Maryam looks so worried. Instead ofshowing anger and disappointment, he started by explaining why he is so strict about safety. Heshared key concepts of safety compliance with her. Maryam apologized and promised that shewill follow the safety rules from then on. However, she actually really did not mean what shepromised and just wanted that conversation to be over.A few weeks later, she completely ignored the safety rules and went on with her usualways of not complying to the safety rules. She thinks that nothing will happen whether she followsthe rules or not as she has been working in the company for 7…
What the strategy should be for staff and labour including recruitment of temporary workforce and local labour, worker grievance mechanism,as well as ensuring public health and safety, including programs and procedures to combat the spread of communicable diseases (HIV/AIDS and COVID-19).