EXAMPLE 6 A store has been selling 200 Blu-ray disc players a week at $550 each. A market survey indicates that for each $10 rebate offered to buyers, the number of units sold will increase by 20 a week. Find the demand function and the revenue function. How large a rebate should the store offer to maximize its revenue? SOLUTION If x is the number of Blu-ray players sold per week, then the weekly increase in sales is For each increase of 20 units sold, the price is decreased by $10. So for each additional unit sold, the 1 x 10 and the demand function is 20 decrease in price will be p(x) = 550 (x – 200) = 650 – %3D The revenue function is R(x) = xp(x) = Since R'(x) = we see that R'(x) = 0 when x = This value of x gives an absolute maximum by the First Derivative Test (or simply by observing that the graph of R is a parabola that opens downward). The corresponding price is p(650) = and the rebate is 550 – 325 = Therefore, to maximize revenue, the - store should offer a rebate of $

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EXAMPLE 6
A store has been selling 200 Blu-ray disc players a week at
$550 each. A market survey indicates that for each $10 rebate offered to
buyers, the number of units sold will increase by 20 a week. Find the demand
function and the revenue function. How large a rebate should the store offer
to maximize its revenue?
SOLUTION
If x is the number of Blu-ray players sold per week, then the
weekly increase in sales is
For each increase of 20 units
sold, the price is decreased by $10. So for each additional unit sold, the
1
x 10 and the demand function is
20
decrease in price will be
p(x) = 550 –
(x – 200) = 650 –
The revenue function is
R(x) = xp(x) =
Since R'(x) =
we see that R'(x) = 0 when x =
This value of x gives an absolute maximum by the First Derivative Test (or
simply by observing that the graph of R is a parabola that opens downward).
The corresponding price is
p(650) =
and the rebate is 550 – 325 =
Therefore, to maximize revenue,
the
store should offer a rebate of $
Transcribed Image Text:EXAMPLE 6 A store has been selling 200 Blu-ray disc players a week at $550 each. A market survey indicates that for each $10 rebate offered to buyers, the number of units sold will increase by 20 a week. Find the demand function and the revenue function. How large a rebate should the store offer to maximize its revenue? SOLUTION If x is the number of Blu-ray players sold per week, then the weekly increase in sales is For each increase of 20 units sold, the price is decreased by $10. So for each additional unit sold, the 1 x 10 and the demand function is 20 decrease in price will be p(x) = 550 – (x – 200) = 650 – The revenue function is R(x) = xp(x) = Since R'(x) = we see that R'(x) = 0 when x = This value of x gives an absolute maximum by the First Derivative Test (or simply by observing that the graph of R is a parabola that opens downward). The corresponding price is p(650) = and the rebate is 550 – 325 = Therefore, to maximize revenue, the store should offer a rebate of $
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