Examples of Purposive Sampling 1. A diaper company intercepts any shopper buying diapers in a supermarket to determine their preference in buying diapers. Are the results of these surveys reliable and unbiased? Can we generalize the results for the entire population? 2. PCSO conducts customer satisfaction surveys and interviews the people lining up to apply for financial assistance. Are the results of these surveys reliable and unbiased? Can we generalize the results for the entire population?

Examples of Purposive Sampling 1. A diaper company intercepts any shopper buying diapers in a supermarket to determine their preference in buying diapers. Are the results of these surveys reliable and unbiased? Can we generalize the results for the entire population? 2. PCSO conducts customer satisfaction surveys and interviews the people lining up to apply for financial assistance. Are the results of these surveys reliable and unbiased? Can we generalize the results for the entire population?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 3DYMP: Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for...

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Using Table 5.3, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?
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