Explain , How can companies strike a balance between offering attractive sales promotions to attract new customers and maintaining customer loyalty and satisfaction among existing customers?
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Explain , How can companies strike a balance between offering attractive sales promotions to attract new customers and maintaining customer loyalty and satisfaction among existing customers?
Step by step
Solved in 3 steps
- What are the merits or benefits of sales promotion? Assessment of sales promotion This should include but are not limited to the following: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions approach might be used Examples must be included.Should some businesses avoid advertising job openings?why do promotions fail?
- You have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?you have to choose between three advertising campaigns outlined by your agency. the first (a) is a soft-sell, honest, straight-information campaign. the second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. the third (c) involves a noisy, somewhat irritating com- mercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?Explain the Appropriate Promotional Tools and Activities that could be used for Effective Promotion of Businesses having Small Budget for Promotional Purposes.