Assume that Mega Super is a leading. supermarket chain located in Knndy and it has recorded a substantinl growth over the Inst IO years. However. Mega Super is experiencing an intense competition al the moment from other leading supcm1arkct chains and therefore they arc trying 10 create higher customer value in order to enhance its competitiveness.                                                                                    · !.             Explain what is meant by customer value with respect to Mega Super.  Discuss the core marketing c1spects that Mega Super needs to focus on to sustain its competitiveness. Explain how Mega Super has to manage its customers in the stage of post- purchase behavior.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Assume that Mega Super is a leading. supermarket chain located in Knndy and it has recorded a substantinl growth over the Inst IO years. However. Mega Super is experiencing an intense competition al the moment from other leading supcm1arkct chains and therefore they arc trying 10 create higher customer value in order to enhance its competitiveness.                                                                                    ·

!.             Explain what is meant by customer value with respect to Mega Super. 

  1. Discuss the core marketing c1spects that Mega Super needs to focus on to sustain its competitiveness.
  2. Explain how Mega Super has to manage its customers in the stage of post- purchase behavior. 

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