Explain how companies can apply Differential Advantages (DA) to increase chances of success in their online positioning strategies; by using 2 companies that adopt different DAs as examples.
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Explain how companies can apply Differential Advantages (DA) to increase chances of success in their online positioning strategies; by using 2 companies that adopt different DAs as examples.
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- Elaborate and explain each of this context. 1. Positioning is a marketing concept that outlines what a tusiness should do to market its product or service. In positioning, the marketing departmentcreates an image for the product based on its intended autience. The moreintense a positioning strategy, typically the more effective the marketingstrategy is for a company.The positioning map may be used as a basis for the development of strategies to reposition the company within the perceptual marketplace to a more advantageous position. The described consumer study has been commissioned by the First United Bank (bank 2) as its management wants to develop new strategies to reposition the institution within this particular market area. Therefore, and according to the analysis of the perceptual maps, recommend alternative repositioning strategies that could be implemented by the First United Bank.(a) What evokes consumers’ “engagement” on abrand page on Facebook? (b) What attracts con-sumers to “like” a brand page on Facebook?
- Define positioning strategy and explain how it is accomplished. Describe the positioning for the following brands: Jollibee, Toyota, Shoppee, Twitter, and Coca-Cola.Males Life Mall Shopping: Insights to their shopping interest One elusive question retailers and advertisers have yet to fully answer is, “Do men really hate shopping?” While some experts say yes, others remain unsure. So, recently men’s health magazine of Mundawanga hired James Ndambo Consultants, one of the world’s largest marketing research firms to find out. Using an online descriptive research design, James Ndambo Consultants polled 2000 men across the country asking “how” “what” “where” questions about their shopping habits and preferences. The findings offer direct insights into some misrepresentation about how men shop or don’t shop as well as some lessons for marketers and advertisers. QUESTION: Critically discuss any five benefits of considering the business environment context to define the research problem. With examples show how the discussed benefits help firms/ institutions to find answers to the questions, improve and maintain quality.18.Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________. a. All of these options. b. Consumer brand experience. c. Consumer existing wants. d. Competitor threats.
- describe positioning map for iphoneWrite a positioning statements for the products. Write one statement for Switz Foods – Mio Amore and another statement for Monginis – it’s revived competitor. (400 maximum word limit) Positioning Statement Template: To whom (target market or segment): Relative to (frame of reference – competition or substitutes): What is “point-of-difference” (customer value proposition):Using the application of differential threshold concept, suggest any TWO (2) ways that marketers can promote an improved product from an existing one. The existing product is a canned mushroom soup which is now much better in terms of taste with more ingredients.
- Suppose you are the brand manager for ‘ZING”, an unscented deodorant shampoo aimed at Generation-X members. Sales of your product have been declining. Exploratory research suggests your brand is not price competitive. Outline a research plan that would provide you with the information you need to decide what to do. Explain why you selected certain methods and not other ones.Interview two salespersons for the followingproducts. Determine the role that opinion leadersplay in the purchase of their product and howthey adjust their sales process in light of theseinfluences.a. Smartphonesb. Golf equipmentc. Computersd. Arte. Jewelryf. Sunglasses1)Pick a category dominated by two main brands. Evaluate the positioning of each. Who are their target markets? What are their main points of parity and points of difference? Have they defined their positioning correctly? What can they do to improve it? 2) Find advertisements examples that aims to create POP(Points of Parity) and POD(Points of Distinction)and talk about by which means they are suggesting their POP?