en opened by asking if customer wanted to buy 10 blouses for $100; however, this was s actual goal. Her goal was to get the customer to buy 5 blouses. When Karen makes a est at the beginning of her presentation and then asks for a smaller order later, the is more likely to purchase the 5 blouses. What type of selling tactic is Karen using?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Karen] Karen is selling products door-to-door for Blouse Barn. During some of her house calls this
week, Karen opened by asking if customer wanted to buy 10 blouses for $100; however, this was
not Karen's actual goal. Her goal was to get the customer to buy 5 blouses. When Karen makes a
large request at the beginning of her presentation and then asks for a smaller order later, the
customer is more likely to purchase the 5 blouses. What type of selling tactic is Karen using?
O Foot-in-the-door
O Ingratiation
O Outlined Presentation
O Adaptive Selling
O Door-in-the-face
Transcribed Image Text:[Karen] Karen is selling products door-to-door for Blouse Barn. During some of her house calls this week, Karen opened by asking if customer wanted to buy 10 blouses for $100; however, this was not Karen's actual goal. Her goal was to get the customer to buy 5 blouses. When Karen makes a large request at the beginning of her presentation and then asks for a smaller order later, the customer is more likely to purchase the 5 blouses. What type of selling tactic is Karen using? O Foot-in-the-door O Ingratiation O Outlined Presentation O Adaptive Selling O Door-in-the-face
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