Chapter10: Digital Marketing And Social Networking
Section: Chapter Questions
Problem 1DYMP
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Effective digital marketing is not outwardly promotional in nature, but rather serves to educate and inspire consumers who are seeking information. When you offer content that is relevant to your audience, it can secure you as a thought leader and a trustworthy source of information, making it less likely that your other marketing efforts will be lost in the static. In the age of the self-directed buyer, content marketing gets three times more leads than paid search advertising, so it’s well worth the additional effort.
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Explain social media marketing and mobile marketing related to online business in the 21st Century in detail.
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