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What is relationship marketing will you explain ikea's relationship marketing?
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- What characteristics of Relationship Marketing does Apple Company used? How do they strategize effectively?elaborate why there is a shift from transaction-based marketing to relationship-based marketing?What is meant by the term “relationship marketing” and what is one of the main drivers in making this a major foundation of successful marketing in the 21st Century?
- Briefly outline and explain what is your understanding of marketing? Suggest three (3) reason why companies engaging in marketing? Briefly outline four (4) benefits of marketing to a company?How can a company switch from an undifferentiated marketing strategy to a micro-marketing strategy, or vice versa?