Explain the comparison of pricing strategies mentioned above. Your explanation needs to be evaluated through aspects of customer, company and product interests.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
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principles of marketing 

Explain the comparison of pricing strategies mentioned above. Your explanation needs to
be evaluated through aspects of customer, company and product interests.
Transcribed Image Text:Explain the comparison of pricing strategies mentioned above. Your explanation needs to be evaluated through aspects of customer, company and product interests.
Value-based pricing is determined by estimating the value that prospective customers assign
to a product or service, whereas cost-based pricing is determined by how much it costs a
business to design, manufacture and distribute a product or service and the margin of profit
that the market will bear above that cost.
Transcribed Image Text:Value-based pricing is determined by estimating the value that prospective customers assign to a product or service, whereas cost-based pricing is determined by how much it costs a business to design, manufacture and distribute a product or service and the margin of profit that the market will bear above that cost.
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