List and briefly explain what internal factors companies must consider for pricing decisions. How important are these, in your opinion?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.3: Pricing Strategies
Problem 1LO
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List and briefly explain what internal factors companies must consider for pricing decisions. How important are these, in your opinion?

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