Explain the concept of culture and how it affects marketing decisions such as the HSBC ads.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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1-Explain the concept of culture and how it affects marketing decisions such as the HSBC ads.

 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing