Increased interest in fitness and healthy food habits is an example of a ....... trend. Select one: O a. C. demographic O b. A. regulatory O c. D. sociocultural O d. B. economic
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5. Increased interest in fitness and healthy food habits is an example of a ....... trend. Select one: O a. C. demographic O b. A. regulatory O c. D. sociocultural O d. B. economic
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- Case Analysis-- Case 2: Lola’s Market: Capturing a New Generation These points should be integrated into your Analysis: (1) Company’s current performance; (2) Strategic Position; (3) External/Internal Environment; and (4) Recommended StrategyThe Astro News has experienced a decline in the number of subscriptions to its printed newspaper over the last 5 years. It seems people prefer news feeds sent directly to their smartphones than a printed paper delivered to their homes. If you think it’s a demographical change, write down all the detail of its further elements for instance age, gender, family size etc. Also discuss what and how each of it has created a change in the environment. If no, suggest some other factorComment if you agree or disagree with this post. 1. What type of variables are used for market segmentation? Benefit variables are used for markets that are segmented by customers seeking benefits that satisfy their needs. Demographic variables seek out characteristics in customers that fit certain descriptions that can include purchasing power and consumption patterns. Also, it can be more specific by gearing toward gender, age, occupation, whether married or single and income. 2. Would a small firm use the same variables as a large business? Why or why not? I would have to say yes. No matter the size of a company, the customer base remains the same. Someone is always shopping for something. Both types of variables are needed to implement forecasting and market strategy. (Longenecker, et al. 2020). Take an antique store, for example. Just because it's a small business, perhaps ran by mom and pop, doesn't mean it has to limit who it sells to. The variables are the parameters and as…
- Write Short Notes on:- a) Evaluating the worth of a Business b) Japanese Culture as a Strategy Supportive one. c) Quantitative and Qualitative Forecasting Techniques. d) Marketing Issues in Strategy Implementation1. The most powerful cause of a person’s needs, wants and behavior.A. Attitude B. Behavior C. Culture D. Discipline 4. A key to build a sustainable competitive advantage.A. Employer B. Manager C. Team Leader D. Employee 7. All are included in a Strategic Management tasks performed in a retail firm except;A. Identify the Target Market B. Develop a Retail strategy C. Budget Planning D. Select Location 10. A place organized to implement specific business operations of the Retail Organization.A. Market B. Income C. Business D. Location 13. All are included in a Merchandise Management tasks performed in a retail firm except; A. Buy Merchandise B. Merchandise Strategy C. Price Merchandise D. Control Merchandise Inventory 14. The Most valuable resources in Retail business organization.A. Financial Resources B.…1. Which of the following would a company probably have the least amount of influence over? a. A company would likely have equal influence over all of the above. b. A supplier raising prices c. The local government introducing new taxes d. A competitor lowering prices 2. Corporate-level strategy results in a mission statement that guides marketing strategy in which way? a. By tying higher level company goals to product-level marketing strategy b. By responding to customers’ needs and wants c. By clearly identifying a target market d. By avoiding marketing myopia and having a future vision 3. You are working in the marketing area of a large firm, and the CEO has just expressed her anger at the marketing research done by your area. She said, “This doesn’t help me at all. How much money and time have we wasted? And, how did this happen? Aren’t you supposed to be marketing professionals?” You and your team are trying to understand just what went wrong before going back to the CEO.…
- 3) You are directed to study the factors that are larger societal forces that affect your companyâ demographic, economic, natural, technological, political, and cultural. What are you studying? A)the macroenvironment B)the microenvironment C)the marketing environment D)the marketing mix E)the global environment 4) Which of the following is NOT a type of factor in a company’s macroenvironment? A)demographic B)economic C)technological D)competitor E)political 5) All of the groups within a company are called the ________. A)culture B)diversity C)internal environment D)climate E)range 6) Which type oforganization helps companies to stock and move goods from their points of origin to their destination? A)financial intermediary B)physicaldistribution firm C)marketing service firm D)reseller E)supplier 7) Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of…1. The degree of adoption of a market orientation varies across firms but not across entire industries . Select one True False 2. The primary strategic responsibility of any manager is to look outward continuously to keep the firm or business in step with changes in the environment . Select one : True FalseNeeded a long self explanatory solution of 200 words each a for the following questions i) Among the enterprises that you know, can you identify one that qualifies as a global company. Why? ii) What are the social factors that have pushed for globalization and which have been pushing against it? iii) What are the benefits of having a local approach?
- Make TOWS of the following Strength 1. Variety of products - variety of baked food items 2. Simple business concept 3. Target market is all demographics - catering for all ages Weakness 1. Similar business such as bakeries sell similar items for cheaper prices. 2. Operating only in limited areas 3. Vulnerable to competitive pressure Opportunities 1. Ability to develop additional stores/expansion 2. Bakery industries are growing at a fast speed and demand for quality food is never ending 3. Product expansion Threats 1. Competitors - There is a competition of bread since there are different brands, with good packaging and competitive prices 2. Continuous increase of ingredients’ pricesCompany: Under Armour • Segmented social media plan: Consider 2 or 3 customer segments that are interesting for the company. Describe their digital behaviour briefly. Come up with a social media plan for each segment, addressing: o Platform that you will use (justified) o Typeofcontentyourecommendthatthecompanyposts o Tone of the posts (friendly, educative, formal, funny... consider both brand’s personality and target)Q1: Organizations must be able to measure values to strategize their entire marketposition in their own industry.(i) Describe why LOCAL organizations use several measuresrather than only the standard financial measure.(ii) In your perception model for the above goal, illustrate and showthe interrelationships (iii) Include examples in your responses to the scenarios listedabove