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Explain the concepts of retail convergence and
scrambled merchandising.
Step by step
Solved in 3 steps
- What is converged retailing? Why have many retailers not adopted it yet?Using the wheel of retailing, describe the characteristics of a new retailform that has just entered the marketThe text discusses the development of online retailing in the United States. How does the development of this retailing form agree with the implications of the retail life cycle?