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wholesalers and retailers.;True or False
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- Managers of a cheese producer company sell their cheese products at their own stores and the supermarkets. What is the type of distribution channel ? a) Direct Distribution b) Indirect Distribution c) Hybrid Distribution d) Selective DistributionQ.2. Marketing channel that involves no intermediaries to made their products available to final buyers is classified as: Direct channel Indirect channel Static channel Flexible channel."An organization's current channel partners are particularly expensive, unreliable, or unable to meet organization's distribution needs" 1. Expalin why and how firm use forward integration in such situation.
- Which of the following statements is true of the influence of product characteristics on a company's channel strategy? Products with low unit prices are usually sold using a company's sales force. Products that are sold using direct distribution generally require narrow selling margins. Perishability is an important product characteristic that influences channel strategy. Bulky products are ideally distributed through direct-sales systems globally. A ________ is an organized network of agencies and institutions which, in combination, perform all the activities required to link producers with users to accomplish the marketing task. fulfillment house demand signal repository general line of merchandise channel of distribution Which of the following statements is true of the influence of customer characteristics on a company's channel strategy? The need for multiple channel intermediaries decreases as the…Explain how channel length and channel width can be strategically used by a retailer to position its offering in the marketplace. Note: please refer to the given information.How does a distribution company minimize the amount of transactions in the channel?
- What is the importance of Channel DistributionHave you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms, and are responsible for stocking the products on grocery shelves. Although there are similarities, the channels of distribution for Bud and Coke are quite different. How are they different? Think about where the product is "made." Why don't you see Shasta brand trucks and delivery people, as you do for Coke and Bud? Why has Shasta elected to use a different channel of distribution? Why does Schwan's elect to sell door-to-door? Wouldn't it be less expensive and more efficient for them to sell through conventional grocery outlets? Is it advantageous or disadvantageous for Dell to sell its computers on-line as well as in discount stores? What are the means by which "used" products (e.g., Lady Gaga CDs) are distributed? How is the channel different than for new products? Or, is it different?Why are channel intermediaries (i.e., members of supply chains) useful: Group of answer choices: A) they sell in larger quantities than manufacturers can handle. B) they perform special functions manufacturers cannot provide. C) they increase the number of intrachannel contacts, thus lowering costs. D) they provide assortments not offered by some manufacturers.