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EXPLAIN the FOUR (4)key customer markets and give a relevant example(s) to support your answer
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- Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them and provide examples of how they are used in marketing. 1.1. Exchange and TransactionWhat are the main customer markets? Explain each of them by giving examples.Customer Relationship Management (CRM) program will be successful if it is effectively implemented. Suggest THREE (3) important elements in designing and implementing effective CRM program. Give relevant example related to online business organisation.
- Marketers sometimes collect primary information by usingso-called mystery shoppers who visit stores anonymously(as if they were customers) and note such critical factors asstore appearance and ambiance, items in stock, and qualityof service including waiting time and courtesy of employees. Prepare a list of data you would want to obtain from amystery shopper surveying a chain of electronics stores inyour area. Devise a format for gathering the information thatcombines your need to compile the data electronically andthe researcher’s need to remain undetected while visiting thestoresHow is Customer Portfolio Analysis carried out and what are its applications.Outline one advantage and ice-cream company would have for an a. internal reporting system b. marketing intellegence system c. marketing research system d. marketing decision support system
- Describe the fundamentals of segmentation. What makes it different from the traditional method of paging? Compaction?Find words which mean the following. 1 a company's sales expressed as a percentage of the total market 2 short-term tactics designed to stimulate stronger sales of a product 3 the situation in which there is only one seller of a product 4 companies offering similar goods or services to the same set of customers 5 a short and easily memorized phrase used in advertising 6 the division of a market into submarkets according to the needs or buying habits of different groups of potential customers 7 a small and specific market segment 8 a factor which makes you superior to competitors in a certain respect 9 a business's total sales revenue 10 a period during which an economy is working below its potentialDescribe the three types of competitive strategies. Support your answer with examples.
- Please define the following: a. internal reporting system b. marketing research systems c. marketing intelligence system d. marketing modelsAnalyse FOUR ways that a clothing apparel company could segment the market. Support your answer with real examples.As a marketing manager of the chosen company, you are required to prepare a marketing plan for the company’s new product or service to be launched in Hong Kong. (Disney Plus) Gather background information aboutthe industry, chosen company, its new product/service, market(s), competitors, and competing/ substitute products; Formulate a marketing plan for the new product/service carefully and intelligently; and 1500 words with reference APA Format