Explain the four choices companies have when developing brands. Give examples from the market to support your theoretical explanations for each brand development option

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 7DRQ
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Explain the four choices companies have when developing brands. Give examples from the market to support your theoretical explanations for each brand development option

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