Answered: Explain the major ethical theories…

Explain the major ethical theories discussed in class that business people can use to guide their decisions. Which theory do you feel is best in the modern business world? Explain your opinion.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter4: Social Responsibility And Ethics In Marketing

Section4.2: Blue Bell Creameries Moo’ves Ahead After Listeria Crisis

Problem 3C

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

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Explain the major ethical theories discussed in class that business people can use to guide their decisions. Which theory do you feel is best in the modern business world? Explain your opinion.

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