Explain the necessary requirements for effective market segmentation, including the criteria that should be used when determining which segments a business should pursue.
Explain the necessary requirements for effective market segmentation, including the criteria that should be used when determining which segments a business should pursue.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DYMP
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Explain the necessary requirements for effective market segmentation, including the criteria that should be used when determining which segments a business should pursue.
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