Using the segmentation bases you’ve just read about, segment the U.S. footwear market. Describe each of the major segments and subsegments. Keep these segments in mind as you read the next section on market targeting.

The various segmentations are priori segmentation, post hoc segmentation, benefit segmentation, psychographic segmentation, and geodemographic segmentation. Choose one of these strategies for your pet supply store. List and discuss each of the strategies that can be used to develop a segmentation approach. Provide examples of each of the four strategies your pet store might use.

Explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities. ( if any outside sources are used please provide the sites )

IMG Worldwide is the world’s largest sports entertainment media company. In years past, IMG was all about professional golf and tennis marketing. But today, IMG handles sales and marketing activities for 70 to 80 colleges, making college sports marketing the company’s highest-growth business. In short, IMG handles anything and everything that touches the college sports consumer short of actually playing games on the court or field. Although you might think that all college sports fans are created equal, IMG finds that nothing could be further from the truth. How different fans consume sports and sports-related activities is affected by geographical, generational, and institutional factors. IMG focuses on comprehensively understanding the process that consumers go through to view or attend a sporting event. It then connects with consumers at each and every stage. After viewing the video featuring IMG Worldwide, answer the following question: Of the four sets of factors affecting…

TRUE/FALSE Technology is an important factor in the growth and adoption of direct segmentation and bahavioural marketing.

Who are the target market of apple watch? and what is the main marketing objective of apple watch?