Explain the product concept?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
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Explain the product concept?

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Product is the offering of the firm which is sold to the target market to gain profit.

Product is a vital element of the marketing mix which is produced after identifying the needs of the customers to serve them and fulfill their requirements.

Product is tangible in nature which can be seen and touched, so marketers apply various product strategies to attract customers.

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ISBN:
9780357033791
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South Western Educational Publishing