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A: Sprout is a newcomer in television programming business. Sprout has certain promotional strategies…
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A: Captive product pricing Captive product pricing is a term where a business decides the price of the…
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A: Promotion is a central part of the advertising blend, which has 4 Ps: item, value, spot, and…
Q: Measureable Business Values, EXCEPT a.Improve employee experience b.Reduce human capital costs…
A: Measurable Business Value measures a project’s success or failure in terms of the project's desired…
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A: The Internet enables global communication, but along with the many advantages that it provides, it…
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A: Buyer and seller are important in the process of selling. Seller sells the product and buyers buy…
Q: ._______ An international barter transaction.
A: Countertrade is a form of reciprocal international trade in which goods or services are exchanged…
Q: On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was…
A: Marketing helps the company to communicate it's message to consumers influencing them that they have…
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A: Operations management plays a key and effective role in all the organization associated with the…
Q: Look at the two logo designs for McDonald's and Burger King, both from famous fast-food companies.…
A: Brand is a marketing strategy where a strong position is created in the market. This is done through…
Q: Describe the following terms/concepts. 1. Market segmentation 2. Income segmentation
A: 1. Market segmentation : market segmentation refers to the activity or process of dividing the large…
Q: are the problems encountered by SMEs when using social media as a tool for boosting their business?…
A: The marketing done through online channels is called as digital marketing. It helps the company to…
Q: Categorize and narrow down a sample coffee effect population from general to specific. Provide…
A: We can narrow down the sample coffee effect population as follows: The widest group of the coffee…
Q: Competiton can be identify using the industry or marketing approach. WHile the industry approach…
A: Competition is a fight or rivalry between companies selling identical items and/or targeting the…
Q: Explain the 3Ps of Marketing Communications Strategy.
A: Introduction Marketing Communications is a complex activity if only because different audiences have…
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A: A product warranty is defined as the promise undertaken by a company or firm to resolve any kind of…
Q: Instruction; Explain and provide example/s
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A: The total marketing effort in the dog food industry = $44,000,000 Purina Dog Chow's past share = 10%…
Q: 6. When an innovative product or service is introduced into an organisation we need to evaluate the…
A: Product development is the process in which business brings in something new and innovative features…
Q: Explain the concept and types of franchising.
A: A company may franchise its product and brand name if it wants to increase its market share or…
Q: Identify two ways in which the SBA provides financial assistance to small businesses.
A: Small businesses have the opportunity to innovate and expand freely. It can immediately respond…
Q: Knowing that Graeter’s competes with multinational corporations as well as small businesses, would…
A: Graeter is a food and beverage company that is located in United States of America. They specialize…
Q: Kindly write this in question description Our business idea is "E Automobile Workshop" . Kindly…
A: Feasibility of business is a detailed analysis report that studies what is needed to complete the…
Q: Discuss the major public relations tools and the roles played by the Internet and social media.
A: The handling of communication between an organisation and its publics is known as public relations.…
Q: Comment on the ethics behind the practice known as greenwashing. Please do fast ASAP fast
A: Greenwashing is a marketing concept used by companies to communicate a false impression or provide a…
Q: A local grocery offers a $1 discount to a customer when he or she spends $50. This is an example of…
A: A marketer or retailer divides the market or consumers depending on their needs and requirements.…
Q: Plymouth Rock Assurance is an insurance company with a branding tale to tell. What started as a…
A: Rebranding is a business strategy wherein a company revamps its existing brand image in the minds of…
Q: What kinds of factors encourage certain people to start new businesses?
A: The term "business" has two distinct meanings. The first type of entity operates for commercial,…
Q: In what sense does retargeting make sense? Approximately what percentage of all online shopping…
A: Retargeting is a concept used in online marketing. In this process, firm shows ads on other social…
Q: On the eve of the biggest e-commerce shopping day of the year in 2013, Amazon’s normally secretive…
A: Unconventional marketing is carried out when the company wants to create a Buzz around its brand and…
What measures should be taken to establish a new product brand?
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