Explain the term Rational appeals?

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter2: Managerial Decision-making
Section2.3: Programmed And Nonprogrammed Decisions
Problem 2CC: Give an example of a nonprogrammed decision.
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Explain the term Rational appeals?

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There exist mainly two types of strategies that are used by the marketers in advertising:

  1. Emotional Appeal
  2.  Rational Appeal

 

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