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- Categorize each of the following as strength, weakness, opportunity, or threat. Provide a brief explanation to support your answer. 1. Appreciation of the peso exchange 2. Wide distribution channels 3. High operating costs 4. Imposition of import quotas 5. Affordable product pricesWhich market do you believe will be more successful, Tesla in theUnited States or GM’s E100 in China? Defend your answer.The Body Shop The Body Shop may have grown rapidly in its early days, but its founder, the late Anita Roddick publicly dismissed marketing’s role. Roddick ridiculed marketers for putting the interests of shareholders before the needs of society. She had a similarly low opinion of the financial community, which she referred to as ‘Merchant Wankers’. While things were going well, nobody seemed to mind. Maybe Roddick had found a new way of doing business, and if she had the results to prove it, who needed marketers? But how could even such an icon as Anita Roddick manage indefinitely without consulting the fundamental principles of marketing? By embracing ethical issues, she thought she was way ahead of her rivals in understanding the public mood, long before the major retailers piled into Fairtrade and ‘green’ products? The troubles that the Body Shop suffer in this century indicate that a company may publicly dismiss the value of marketing while the going is good. Still, sooner or…
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