Generate (1) specific example of superior performance that you have seen as a customer, and generate (1) example of poor business practice. Why and how do some companies inspire world-class service, while others fail?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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Generate (1) specific example of superior performance that you have seen as a customer, and generate (1) example of poor business practice. Why and how do some companies inspire world-class service, while others fail?

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