[Chilis Ratalina s staff know her name and order by heart. She always gets her favorite Bacon Ranch Chicken Quesadilla. Over the past year, however, she has felt that every time she orders it, it has been a bit different. For example, sometimes it has a lot of bacon; other times there is hardly any. This has led her to begin looking into other restaurants that have similar quesadillas. Which of the following best describes the dimension of service quality that Katalina is not happy with?
[Chilis Ratalina s staff know her name and order by heart. She always gets her favorite Bacon Ranch Chicken Quesadilla. Over the past year, however, she has felt that every time she orders it, it has been a bit different. For example, sometimes it has a lot of bacon; other times there is hardly any. This has led her to begin looking into other restaurants that have similar quesadillas. Which of the following best describes the dimension of service quality that Katalina is not happy with?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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