[Chilis Ratalina s staff know her name and order by heart. She always gets her favorite Bacon Ranch Chicken Quesadilla. Over the past year, however, she has felt that every time she orders it, it has been a bit different. For example, sometimes it has a lot of bacon; other times there is hardly any. This has led her to begin looking into other restaurants that have similar quesadillas. Which of the following best describes the dimension of service quality that Katalina is not happy with?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
[Chilis] Katalina's favorite restaurant is Chili's. In fact, she goes there so often that most of the wait
staff know her name and order by heart. She always gets her favorite Bacon Ranch Chicken
Quesadilla. Over the past year, however, she has felt that every time she orders it, it has been a bit
different. For example, sometimes it has a lot of bacon; other times there is hardly any. This has led
her to begin looking into other restaurants that have similar quesadillas. Which of the following best
describes the dimension of service quality that Katalina is not happy with?
O Tangibles
O Responsiveness
O Assurance
O Empathy
O Reliability
Transcribed Image Text:[Chilis] Katalina's favorite restaurant is Chili's. In fact, she goes there so often that most of the wait staff know her name and order by heart. She always gets her favorite Bacon Ranch Chicken Quesadilla. Over the past year, however, she has felt that every time she orders it, it has been a bit different. For example, sometimes it has a lot of bacon; other times there is hardly any. This has led her to begin looking into other restaurants that have similar quesadillas. Which of the following best describes the dimension of service quality that Katalina is not happy with? O Tangibles O Responsiveness O Assurance O Empathy O Reliability
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning