Give an example of a globally operating company involved in manufacturing and explain how it tackles the typical challenges such a company has to face, specifically to do with a global supply chain.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Give an example of a globally operating company involved in manufacturing and explain how it tackles the typical challenges such a company has to face, specifically to do with a global supply chain. 

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