Define the term value chain and briefly discuss the purpose of the supply chain component in a manufacturing organization

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.4: Components Of The Supply Chain
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Define the term value chain and briefly discuss the purpose of the supply chain component in a manufacturing organization

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