Give each an example of advertisement/marketing (can be an image) which is utilizing: Above the Line (ATL) Below the Line (BTL) Through the line (TTL)
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- Give each an example of advertisement/marketing (can be an image) which is utilizing:
-
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- Above the Line (ATL)
- Below the Line (BTL)
- Through the line (TTL)
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- In each example, please briefly tell your idea why did you consider it an ATL, BTL and TTL.
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- Questions Consider the five tools covered in the lectures for creating an integrated marketing campaign. For each promotion tool justify why you would or would not use the promotion tool. (Word Limit 200 If you were hired to design an integrated marketing campaign for a company, what would you recommend? Provide details for your chosen types of promotion tool. (Word Limit 500Instructions: Find a print advertisement and answer the questions that follow. 1. What type of advertising is being used? (1 mark) What, in your opinion, is the frequency and durability of the ad? (2 marks) 2. Describe the general mood or feeling of the ad: what emotions does the ad evoke in the viewer? (2 marks) 3. Who do you believe is the intended target market for this ad? Explain why. (2 marks) 4. Describe how colour reinforces the overall message of the ad. (2 marks) 5. What commonly used advertising techniques are present in this ad? Explain how each one is being used. (2 marks)View the advertisements, below Then, select three and explain if and how you see the above concept in action Describe what product or service each of the three ads is trying to sell Then, explain what you think each ad is actually selling Finally, describe whether you can think of any ethical concerns related to this approach of communication Obama: “Hope” (Political Campaign Poster) (http://enwikipediaorg/wiki/Barack_Obama_%22Hope%22_poster) “We Can Do It!” (Propaganda Poster) Links to an external site (http://enwikipediaorg/wiki/We_Can_Do_It!) Old Spice: The Man Your Man Could Smell (http://wwwyoutubecom/watch?v=owGykVbfgUE) 1984 Apple’s Macintosh Commercial (HD) [Video file] (nd) Retrieved from http://wwwyoutubecom/embed/VtvjbmoDx-IClick here for a transcript of the video Volkswagen: “Think Small” (Print Ad (http://enwikipediaorg/wiki/File:Think_Smalljpg)
- According to the present study OOH is an old type of advertising format and is considered a supplemental medium The questions are the following: 1) in what way is OOH considered supplementary? 2) Why should the advertiser understand the process of buying 1) what are the advantages they will gain from it?Create a new advertising campaign for McDonalds that promotes a healthy food option due people trying to find healthier and vegan options. Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign. Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign! It is enough to provide an outline or plan and describe what the campaign involves.Any message can be presented using different execution styles. Select a brand and target audience and design two advertisements, each using a different execution style to deliver the same message to the target audience but in a different way. Identify the types of execution styles you are using and present your advertisements. (AACSB: Written and Oral Communication; Reflective Thinking)
- Which of the following statements is true of marketing? - Most aspects of marketing take place behind the curtain of an organization, out of the general public’s sight. - Marketing departments "own" an organization’s marketing initiative. - Marketing is no more inherently unethical than other business areas. - Unlike most other key areas of business, marketing as a field is not visible by nature. Marketing is all about advertising and selling. An offering today is considered to be the _____ in the marketing mix product policy promotion price placeMARKETING 01 WRITE ONE OR TWO PARAGRAPHS, please post something that you found significant about "promotion" that is contrary (different) to what you previously thought. Example: If you thought buying an ad, advertisement or making a commercial for your product is the only part of marketing, after reading, you will see that Marketing is much more than just the "promotion" part of the Marketing Mix (4P's).Comparison of Competitve Advertisements: Samsung vs Apple What is the purpose /objective of each advertisement? In what ways do the advertisements reflect the different strategies/positions of the two companies/brands in the marketplace? *the other answer by Bartleby was copied and paste from another website
- Someone can get a sense of the demographic and psychographic make-up of a target market by viewing an advertisement that is directed to it. This makes sense because the characters in the ad should necessarily reflect those demographic and psychographic characteristics. Watch the Stouffers Lean Cuisine ad - in fact, watch it a couple of times... Then... Given what you see in the ad, create what you think is a likely demographic and psychographic profile of Lean Cuisine's early target market. In addition, state whether you fit into this profile or not, and explain why or why noHow is OXO blending a new advertising strategy with its promotional techniques that have made it a success?Designing an ad for a (choose one): car, laptop, health clinic Select one product and what method it typically uses for advertisement (cognitive, emotional, image, or endorsement) Out of the four types, suggest how one of the other methods could be effective providing details Imagine you were designing an ad for a (choose one): car, laptop, health clinic What would your ad look like if you were targeting: -Older people? -Kids? -Wealthy people? -What celebrity should endorse your brand? Why?