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Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.5: Marketing Across The Product Lifecycle
Problem 1LO
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Give one example of a particular product for growth stage (from Product Life Cycle) and make an explanation why such product is classified in that particular stage.

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