Given the many challenges of traversing a vast desert, how and why did Trans-Saharan trade become so important?

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Given the many challenges of traversing a vast desert, how and why did Trans-Saharan trade become so important? Diversity of ethnicities, political regimes, and geographies prevailed south of the' Sahara, but what led to the "great traditions" of cultural unity in this region? A final big-picture question (borrowed directly from the section focus question) to consider is why some goods and ideas travel more easily than others.
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