goods that they purchase, if they have never heard of 'u marginal utility cannot be measured in any absolute way?

Micro Economics For Today
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Author:Tucker, Irvin B.
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Chapter6: Consumer Choice Theory
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Is it reasonable to assume that people seek to equate the marginal utility/price ratios of the goods that they purchase, if they have never heard of ‘utility’, let alone ‘marginal utility’, and marginal utility cannot be measured in any absolute way? 

12. Is it reasonable to assume that people seek to equate the marginal utility/price ratios of the
goods that they purchase, if they have never heard of 'utility', let alone 'marginal utility', and
marginal utility cannot be measured in any absolute way?
Transcribed Image Text:12. Is it reasonable to assume that people seek to equate the marginal utility/price ratios of the goods that they purchase, if they have never heard of 'utility', let alone 'marginal utility', and marginal utility cannot be measured in any absolute way?
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