grocery store Identify a traditional company you believe would benefit from using E-business.  You have to select a company.  show the structure of that company  how could E-Business improve the company's performance and productivity?

Q: What is the marketspace?

A: Commerce: It depicts activities linked to purchasing and selling on a big scale.  E-commerce is also…

Q: Radical innovation cannot be too radical if we want it to be commercially successful." Argue either…

A: Yes I agree with the given statement.

Q: Would the new product affect current employees in any way? Would it lead to increasing or reducing…

A: New Product Development is a process where a new product is planned and produced. This product is…

Q: Analyze how public relations is used and evaluated.

A: Public Relations- It is the set of methods and strategies that are related to managing how…

Q: Analyze the key dimensions of Product mix.

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: Who are Informal leaders?

A: Some of the challenges posed by Leadership are explained. 1. Leadership leads to a delayed…

Q: a. What are the most important reasons for

A: Consumer behavior is the study done about the customers and the methods that are used to dispose of…

Q: Describe the two models of technological diffusion and explain how they are used by technological…

A: The digital divide can be denoted as a situation in which some people have access to modern…

Q: Identify the resellers in your distribution channel. Discuss the role that trade sales promotions…

A: The middlemen such as wholesalers distributors agents and brokers are a vital element of a marketing…

Q: Clarify What McDonalds and Disney had as a strategic cooperation.  Explain why would firms enter…

A: Branding is known for generating an identity in the form of logo, symbol, signs and name. It is…

Q: Discuss the effects of advertising on market share and consumers

A: Advertising is the form of promotion which is popular for using media such as television, radio and…

Q: consumer behaviour in Watermelon Oreos

A: Oreo's are the world's finest biscuit brand which consists of two layers of wafers with a sweet…

Q: Describe the major goals of personal selling.

A: Personal selling, often known as face-to-face selling, happens when a single person, the salesman,…

Q: . Explain the major advantages and disadvantages of the three basic methods of compensating…

A: The payment a salesperson receives for their efforts is sales compensation. A base salary,…

Q: 1. How does the brand segment the market for novelty ice-cream? Geographic? Demographic?…

A: In the given question, we are tasked to find market segmentation for Skinny Cow Icecreams, which is…

Q: What are some ways that advertisers can use native advertising to promote products?

A: Advertising is a marketing communication method that uses a public non-personal or sponsored message…

Q: Define Total quality management.

A: 'Quality' is commonly used to refer to a parameter that determines the inferiority or superiority of…

Q: Explain when marketing research should be conducted

A: Thousands of start-ups are launched each year, and each one of them believes that their idea will…

Q: Which criticisms of promotion do you believe are the most valid? Why?

A: Criticisms of promotion means those promotions who are unethical & mislead their content with…

Q: Preferences of Business Travelers

A: Business Travel is typically involved with Business activities which defines travelers as people…

Q: Discuss the  branding and packaging issues that K and  Q Beverages  Ltd  should focus on in order to…

A: In the given scenario, we are provided with the information about K&Q Beverages and their recent…

Q: Explain how retail marketing strategies are developed and executed

A: Ans. Introduction An effective retail marketing strategy produces buyer premium and drives in-store…

Q: Discuss several ways to posttest the effectiveness of advertising.

A: Advertising is the promotion method of creating advertisements for commercial products or services.…

Q: Define marketing research and explain its importance to marketing decision making

A: Research demonstrates authentic inputs to already existing knowledge and data and it is a procedure…

Q: Explain why customer segmentation is important in international marketing ( Note: you are not being…

A: Introduction: International marketing is when a company do their business over various…

Q: B. Covid-19 Vaccine – Various brands of Covid-19 vaccines are now available around the Globe. Since…

A: The Organizational buying center is characterized as individuals from the association having up…

Q: As a possible promotional activity of our school, formulate and discuss 3 loyalty programs that will…

A: Loyalty programs can be of different types and many organisation use these loyalty programs to…

Q: Ampomah Group is a large Ghanaian consumer products company with origin in Nkawkaw in the Eastern…

A: In marketing STP (Segmentation, Targeting, and Positioning) signifies how companies can identify and…

Q: Explain any two (2) components of attitudes using examples

A: Attitude illustrates an individual's feelings, opinions, and beliefs about features of his/her…

Q: Review trade sales promotion methods.

A: Sales promotion is an important promotional tool that improves individual selling and advertising…

Q: How does diversification through expanded operation stratgey apply to coffee shop business?

A: Diversification is a technique used by businesses that want to expand. It is the process of adding a…

Q: What are the major steps in creating an advertising campaign?

A: Advertisement campaigns are an initiative taken by a company as a part of its marketing strategy to…

Q: Discuss the criteria for successful market segmentation

A: Market segmentation is a marketing term that refers to the classification of prospective customers…

Q: Explain how and why firms implement positioning strategies and how product differentiation plays a…

A: Successful product differentiation encompasses the identification and communication of the unique…

Q: Identify the potential risks in implementing the change in the case study.

A: The case is based on the difference of the opinion between public and government. It implies the…

Q: Explain how discounts, geographic pricing, and other pricing tactics can be used to fine-tune a base…

A: Pricing strategies are used to fine-tune product base prices. Sellers who use leader pricing set the…

Q: What are the major steps in creating an advertising campaign?

A: An advertising campaign can be defined as messages created by an organization to create awareness…

Q: Discuss the role of Electronic Payment Systems in your e-commerce application? Also briefly explain…

A: Concept Of Payment System - Payment System, is a kind of concept, which is described as any kind of…

Q: Explain the steps in the new-product development process

A: The entire process of bringing an idea from concept through delivery and beyond is referred to as…

Q: Why does native advertising need to be regulated?

A: Advertising boosts the existing marketing campaign of a company. Every company requires some or…

Q: Why are leadership and motivation necessary in a business in which people are paid for their work?

A: It has been said that without leadership, all other aspects of a business are dormant. Firm leaders…

Q: Brand managers of services often complain that their job seems more difficult than being a brand…

A: Good & Services are two different aspects of marketing management. Promotions for each vary…

Q: Product Re-Launch - New Segmentation, Targeting and Positioning for Watermelon Oreos

A: Marketing involves a lot of detailed scrutiny and planning. A firm has to decide segmentation,…

Q: How do buying personas help marketers appeal to larger audiences? Provide an example.

A: Ans. Introduction Buyer personas address your optimal customer. They can incorporate data focuses…

Q: 2. RETAIL: You are creating advertising in order to draw people to a store to shop for paint. I want…

A: For a company to sell its products or services to its target audience, only understanding their…

Q: Summarize why price is important to the marketing mix.

A: When you inquire about the price of a product or service, you are essentially asking how much you…

Q: Give examples of influencers. Discuss the impact of social media on the role of influencers in…

A: Influencers are those who are experts in a certain community endorsing or reviewing a product.…

Q: How do target-market characteristics determine which promotional methods to include in a promotion…

A: answer 1 The promotional mix refers to the various ways that companies communicate the brand,…

Q: Explain the 8Ps of marketing and provide 2 examples of how they changed from traditional to digital…

A: Marketing: Marketing is the process of promoting products by advertising and other marketing…

Q: One of the following statements about Competitor Rivalry is NOT true in Porter 5 Force analysis

A: answer- d Diligence with perishable products is associated with high assiduity gains The first of…

Communication Ethics in Business

Communication ethics can be defined simply as the inclusion of ethics in communication. Ethics are moral principles that govern a person's behavior and conduct. Therefore, ethics in communication or communication ethics are the moral principles that govern a person’s conduct.