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- 17- This refers to the act of obtaining a product from producers to the final consumers. a. quality b. satisfaction c. exchange d. demandThe business marketer who is on top of the market, can always help the buyers identify their needs and deliver information about how valuable different pr haracteristics is to them. At which stage ot the buying process, does this activity takes place? a. Problem recognition b. General needs description c . Supplier search d. Supplier selection e. Order-routine specification2. What do you think are the advantages and disadvantages of discounts in the following: a. Buyers b. Sellers c. Competitive Market
- 2. sales is an account tittle used to decribe goods or merchandise sold by a business. what nature of business uses sales? a. servicing b. barber shop c. merchandising d. both servicing and merchandisingHow was NyQuil able to leverage their sponsorship with the NFL? a. Name, Image, and Likeness of players on packages b. Donate 5% of all sales to NFL charities c. Product Placement d. Co-brandingAnswer the questions based on the case.Alia is a salesperson in an electronics company. At a recent trade exhibition, she met asupplier that was willing to supply her company with a product on an exclusive basis (i.e.,available to her company only) that could offer in the business marketplace. The product inquestion has already been successfully developed and tested and – yet – is not being sold onthe market. Alia knows from speaking to the customers that there is demand for such a productand it would plug a gap in her company’s product portfolio and give the company a significantcompetitive advantage.Then, Alia approach the product management division with all her idea, and, to hersurprise, they are very unenthusiastic and reject the idea, stating “We always develop ourproducts in-house in this department – it would cost the company far too much to set up theprocesses to buy in a product from outside”. Questions.1. What Alia can do to argue or persuade the product management division…
- 13. An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product? a. Business b. Process materials c. Raw material d. Convenience e. Consumer 14. If a brand is extended too many times, one major risk is that it can lead to _____. a. family branding b. brand dilution c. co-branding d. line extensions e. generic brandingChapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?10- If a businessman store food product with the aim to create shortage and release the products later on in market at higher price. This practice is known as a. Integrity b. Hoarding c. Trickery d. Riba
- 23. Which of these is true ? a. Generic products and customized products are types of software products. b. Generic products are produces by organization and sold to open market. c. Customized products are commissioned by particular customer. d. All of the above.1. Contrast a sale to a strategic buyer with one to a financial buyer. please mention references please mention references please mention referencesListed here are two different firms. Which compen- sation plan would you recommend for each firm, and what reasons would you give for your recom- mendations? (a) A newly formed company that sells lawn care equipment on a door-to-door basis directly to consumers; and (b) the Nabisco Com- pany, which sells heavily advertised products in supermarkets by having the salesforce call on these stores and arrange shelves, set up displays, and make presentations to store buying committees.